Formula E unveils bold new identity for new era - ABB FIA Formula E World Championship

I’m glad they finally got rid of the lowercase, generic e logo they’ve had for a few years. That was so bad. It wasn’t uniquely identifiable at all. This is a big improvement. Formula E unveils bold new identity as it accelerates into next era www.fiaformulae.com/en/news/cult... Formula E introduces a bold, progressive brand identity that turns Formula E's ambition to 'Make Progress Thrilling’ int