13d ago

TakaraTomy sees kidults in future of global toy business

Japan's second largest toymaker and Beyblade maker TakaraTomy is launching a corporate rebranding overseas in 2027 and stepping up investment in toy development, especially for "kidult" consumers at home and abroad. Read our interview with CEO Akio Tomiyama. Beyblade maker is accelerating investment in toy research and development as it pushes into new regional markets, says chief executive office

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TakaraTomy sees kidults in future of global toy business

stream:bsky-jetstreamother13d ago kagi ↗

Japan's second largest toymaker and Beyblade maker TakaraTomy is launching a corporate rebranding overseas in 2027 and stepping up investment in toy development, especially for "kidult" consumers at home and abroad. Read our interview with CEO Akio Tomiyama. Beyblade maker is accelerating investment in toy research and development as it pushes into new regional markets, says chief executive office