OpenAI is testing a new advertising format called 'Sponsored Agents' within ChatGPT that allows advertisers to create AI agents for promotional purposes. The format enables brands to integrate sponsored agents directly into ChatGPT, expanding the platform's ad offerings beyond traditional banner advertisements.
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OpenAI tests advertiser-sponsored agents, expands AI tools for ChatGPT ads Reuters
OpenAI Sponsored Agents in ChatGPT www.seroundtable.com/openai-chatg... OpenAI is testing a new ad format in ChatGPT named Sponsored Agents. Sponsored Agents "let people start a conversation with a business-sponsored agent after clicking an ad in ChatGPT," OpenAI wrote.
Advertisers can now ask ChatGPT to help create their ChatGPT ads, because what's more relatable than an ad crafted by a bot?