Amazon Prime Video spends $3.8 billion annually on sports rights as of September 2026, surpassing Netflix and YouTube combined, according to US Prime Video head Jay Marine. Sports content is valued as uniquely compelling but also uniquely expensive for streaming platforms.
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Sports are uniquely valuable. They’re also uniquely expensive.
Q&A with US Prime Video head Jay Marine on sports rights being "uniquely valuable" and "uniquely expensive", its growth, $3.8B annual sports spend, and more (Lucas Shaw/Bloomberg) https://www. bloomberg.com/news/newsletters /2026-09-13/amazon-spends-more-on-sports-than-netflix-youtube-combined http:// mediagazer.com/260914/p2#a2609 14p2