Apple announced plans to introduce its first foldable iPhone, dubbed iPhone Duo, priced from $2,000, at a product event on September 9, 2026 in Cupertino, culminating a decade-long development effort begun around 2020 when CEO Tim Cook returned energized from Asia.
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Around 2020, Apple Inc. Chief Executive Officer Tim Cook returned from a trip to Asia unusually energized about a new product category: foldable phones.
Around 2020, Apple Chief Executive Officer Tim Cook returned from a trip to Asia unusually energized about a new product category: foldable phones. The project will reach its defining moment on Wednesday, when Apple is poised to unveil its first foldable phone. The introduction will also serve as a debut of sorts for CEO John Ternus, who took the job on Sept. 1. The timing of the leadership transi
Bloomberg's Mark Gurman reported that Apple plans to introduce its first foldable iPhone at its “Surprise and Shine” event on September 9 at 10 a.m. Pacific time in Cupertino. The device is expected to be called iPhone Duo, not iPhone Ultra or iPhone Fold [theverge.com#1][macrumors.com#1][techmeme.com#1][9to5mac.com#1][cultofmac.com#1]. The reported base model starts at $2,000 with 256GB of storag