Apple held a major product launch event on September 9, 2026, headlined by a foldable iPhone under new CEO John Ternus, who assumed leadership on September 1 following Tim Cook's departure. The event marked Ternus's first major presentation as chief executive.
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Apple's September 9th launch event could be one of its biggest in years. It will be Apple's first event since John Ternus took over as CEO on September 1st, stepping in for Tim Cook, and will likely feature the first models in Apple's iPhone 18 lineup. That could include the long-rumored foldable "iPhone Ultra," coming […]
Apple CEO John Ternus is preparing for his first major product event since succeeding Tim Cook, with a foldable iPhone expected to headline the September 9 launch. Bloomberg Intelligence Senior Hardware Analyst Woo Jin Ho joins Christina Ruffini and Jeff Mason on Bloomberg This Weekend and says Ternus’ engineering background could bring renewed focus to hardware and expanding Apple’s ecosystem as