On August 31, Instagram announced new measures to address fake AI-influencer accounts that impersonate humans and are becoming harder to distinguish. The platform also renamed its "AI creator" label.
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Instagram is finally taking steps to address the rise of fake AI-influencer accounts that have gotten harder to spot. It's also renaming the "AI creator" label to "AI-generated profile" to make it clear when a profile features an AI-generated person that's not a real human being. "We've heard that people don't like seeing a profile […]
As ordered reported by the House Committee on Natural Resources on June 25, 2025