John Ternus was appointed CEO of Apple, effective September 1, 2026, inheriting a company that leads the smartphone market but lags competitors in artificial intelligence. Ternus takes the helm a week before Apple's annual iPhone event on September 9.
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Ternus' appointment comes a week before iPhone's annual event on Sept 9.
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The field is wide open for a device that can be for the AI era what the iPhone was for the mobile era. But the tech giant faces fierce competition.