Apple increased the monthly price of Apple TV from $12.99 to $14.99 on August 28, 2026, marking its fourth price hike in four years. The company also raised annual pricing and increased costs for Apple One bundles, with some increases reaching 20 percent.
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Apple raised the price of its streaming service for new and current subscribers on Friday, bumping it up from $12.99 per month to $14.99, Deadline and Variety are reporting. An annual subscription now costs $119, up from $99. Apple also increased the cost of its individual Apple One subscription, which includes Apple TV and Apple's […]
Apple raised the U.S. price of Apple TV on Aug. 28, increasing the monthly plan from $12.99 to $14.99 and the annual plan from $99 to $119 [macrumors.com#2][9to5mac.com#1][arstechnica.com#1][mashable.com#1][businessinsider.com#1][cnet.com#1]. Apple also raised the Apple One Individual bundle from $19.95 to $21.95 per month [macrumors.com#1][macrumors.com#2][9to5mac.com#1][techcrunch.com#1][engadge
Now, Apple TV subscriptions will cost $14.99 per month, up from its previous price of $12.99 per month.
Now, Apple TV subscriptions will cost $14.99 per month, up from its previous price of $12.99 per month. https:// techcrunch.com/2026/08/28/appl e-tv-is-raising-its-subscription-prices-again/?utm_source=dlvr.it&utm_medium=mastodon
Apple raised prices for Apple Music by $1 per month in July, citing licensing costs.
Annual Apple TV subscriptions get the biggest bump.
"Apple increased the price for a monthly subscription to Apple TV by $2, to $15, today. "Annual prices increased by 20 percent from $99 to $119. "Apple’s most recent price hike was in August 2025, when monthly prices went from $10 to $13. Monthly prices also increased in October 2023 and October 2022. Apple TV (then called Apple TV+) started in 2019 for (a seemingly financially unsustainable) $5/m
🚨Price Update Alert!🚨 Apple TV has hiked its subscription to a staggering $14.99/month in the US. Seems like Apple One’s Individual plan couldn't dodge the increasing cost trend. 😱 What are your thoughts on these pricing changes? 💰🍎📺 # AppleTV # SubscriptionPriceHike # AppleOne Apple TV Price Rises to $14.99 as Bundles Get Costlier https://www. squaredtech.co/apple-tv-price- rises-to-1499-as
Apple announces price increase for Apple TV and Apple One subscriptions - 9to5Mac https:// 9to5mac.com/2026/08/28/apple-a nnounces-price-increase-for-apple-tv-and-apple-one-subscriptions/