In a corner of the beverage industry known as much for over-caffeinated hype as it is for outrageous naming conventions, new brands appear just as quickly as others disappear. Deena Shanker explains how Celsius has managed not only to outlast most of its competition, but to stand apart. (Source: Bloomberg)
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In a corner of the beverage industry known as much for over-caffeinated hype as it is for outrageous naming conventions, new brands appear just as quickly as others disappear. Deena Shanker explains how Celsius has managed not only to outlast most of its competition, but to stand apart. (Source: Bloomberg)