35d ago

Lego sales surge on World Cup product demand

August 25, 2026 Lego $6.54 billion 22% profit rise Denmark

Lego reported strong financial results for the period ending August 25, 2026, with revenue of 41.9 billion Danish crowns ($6.54 billion), operating profit rising 22%, and net profit climbing 32%. World Cup-themed products drove new customer acquisition despite rising plastic costs from Iran tensions.

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Lego sales rise as World Cup products draw new customers - Reuters

rss:reuters-gnewsinternational35d ago kagi ↗

Lego sales rise as World Cup products draw new customers Reuters

Lego sales rise as World Cup products draw new customers, despite Iran war raising cost of plastics

rss:jpost-frontinternational35d ago kagi ↗

Lego's revenue was 41.9 billion Danish crowns ($6.54 billion), operating profit rose 22% to 10.9 billion Danish crowns, while net profit rose 32% to 8.6 billion Danish crowns.