Selling Burritos Back to Mexico: Chipotle’s Bold Expansion
As the Mexican-inspired American chain makes its debut in Mexico, it faces a major hurdle: convincing Mexicans to buy an Americanized take on their own national cuisine.
As the Mexican-inspired American chain makes its debut in Mexico, it faces a major hurdle: convincing Mexicans to buy an Americanized take on their own national cuisine.
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As the Mexican-inspired American chain makes its debut in Mexico, it faces a major hurdle: convincing Mexicans to buy an Americanized take on their own national cuisine.