Democrats expand influencer partnerships for 2028 election strategy

The Democratic National Committee is significantly expanding its social media influencer program, partnering with over 500 creators ahead of the midterms and 2028 election. The strategy aims to improve Democratic performance in social media engagement, an area where Republicans have historically dominated.

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Inside the Democratic Party's effort to enlist social media influencers ahead of the midterms and 2028

stream:bsky-jetstreamother68d ago kagi ↗

'The Democratic Party is enlisting social media influencers ahead of the midterms. After their 2024 election loss, Dems want to improve in one area where Republicans have dominated : social media. The Dem. Nat'l Committee is growing its Influencer & Creative program, partnering with >500 creators.' The Democratic National Committee is expanding its influencer program, partnering with more than 500