LeBron James has joined the Philadelphia 76ers as of September 28, 2026, wearing jersey No. 23. The team expressed excitement about adding the NBA star to their roster.
NBA star LeBron James has generated significant financial impact for the Philadelphia 76ers as of 28 September 2026, boosting ticket sales, merchandise demand, and sponsorships in Philadelphia. His arrival is creating measurable economic activity for the franchise and city.
On September 27, 2026, the NBA preseason began with media day across most cities, followed by practice sessions on September 28. Notable developments included LeBron James appearing in his Philadelphia 76ers uniform for the first time and Giannis Antetokounmpo joining the Miami Heat.
On September 25, LeBron James said his friendship with Tyrese Maxey and desire to help Joel Embiid win an NBA title were key factors in his decision to join the Philadelphia 76ers.