Apple is reportedly developing a new fitness tracker device without a screen to compete with Whoop, as part of its next-generation hardware lineup announced around September 22–23, 2026. The device represents Apple's expansion into dedicated fitness monitoring hardware.
Between 22 and 23 September 2026, Bloomberg reported that Apple is prototyping a screenless health and fitness tracker designed to compete with Whoop and similar wearable devices. The device is intended to offer extended battery life and health monitoring without a display.
On September 22, Apple announced development of a new screenless wrist-worn health and fitness tracker comparable to competitor Whoop Inc.'s device. The product was part of Apple's effort to expand its wearable lineup beyond the smartwatch.