Apple plans to unveil its first smart glasses at WWDC in June 2027, with commercial availability expected by the end of 2027. The company is emphasizing privacy as a key differentiator, addressing consumer concerns about surveillance and data collection.
Apple's long-awaited smart glasses are now expected to debut at WWDC 2027 after the company reconsidered privacy implications of camera and video recording capabilities. The delay reflects Apple's measured approach as it competes with Meta's similar products.
Meta paused its plan to charge $20 monthly to rate-limit smart glasses features following user backlash and controversy. A paywall for the smart glasses feature remains planned for future implementation.
Meta's smart glasses have created new content moderation complexities as the company implements bans on certain glasses-related content amid public privacy and surveillance concerns. The product has been a PR challenge for Meta due to erosion-of-privacy concerns.